Transactions of Japan Society of Kansei Engineering
Online ISSN : 1884-5258
ISSN-L : 1884-0833
EXAMINATION OF EFFECTIVENESS OF UNIPOLAR SCALES IN EVALUATING IMPRESSON OF VISUAL CONTENTS
Sumei GUOHisashi OGUROMie SATOMiyoshi AYAMAMasao KASUGA
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2009 Volume 8 Issue 4 Pages 1091-1098

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Abstract

Today, the opportunity to appreciate visual contents on the device of various sizes, such as a large theater, a cellular phone, etc. has increased, and techniques in consideration of environment and KANSEI are required. In order to perform KANSEI evaluation of visual contents, one of typical methods is Semantic Differential Method. However, KANSEI evaluations between bipolar and unipolar method may differ. In this paper, we investigate KANSEI evaluation of 5 types visual contents by changing the reproduction color, camera work and display size. In addition, we investigate bipolarities of stimulus words and effectiveness of unipolar method.

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