2009 Volume 8 Issue 4 Pages 1099-1104
A lot of enterprises are requesting the production system for which it appeals to the sensibility now. Therefore, all people's eyes are focused on the key word of “Customer Experience”. However, the experience model is not enough in the point of practical application. A concrete explanation of the idea how the enterprise should create customer experience value is insufficient. In this study, we thought “Customer Experience” to be “Entertainment value”. And, the Johnny's theatrical agency that was the enterprise of excellent was taken up as an object of study. We consider the creation of “Entertainment value” by using the case with kansei value that the TV performer of Johnny's creates.