スポーツマネジメント研究
Online ISSN : 2185-0313
Print ISSN : 1884-0094
原著論文
スポーツ観戦における感動場面尺度
押見 大地原田 宗彦
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ジャーナル フリー

2 巻 (2010) 2 号 p. 163-178

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Japanese special expression “Kandoh” refers to a positive emotional state which is deeply impressed by certain things that move the heart. Kandoh is often well-used, specifically for explaining the impressive experience of watching sports. Harada (2008) pointed out the importance of Kandoh experiences in terms of the management of sports teams. Despite the increased importance, no empirical research on this topic has been conducted in the field of sport management. The purposes of this study are to (1) develop a scale for measuring specific of scenes that capture sports spectators' emotional Kandoh experiences, (2) investigate gender differences with respect to Kandoh scenes, and examine what impact Kandoh scenes have on spectators' intentions to attend future games. The results indicate that the construct of Kandoh experience consists of, an eight dimensions, gender differences exist, and some Kandoh scenes have significant effects on customer satisfaction and attendance intentions.

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© 2010 日本スポーツマネジメント学会
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