日本官能評価学会誌
Online ISSN : 2187-2546
Print ISSN : 1342-906X
ISSN-L : 1342-906X
研究報文
香りと色の共感覚性
-色度の観点から-
春原 吉美
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キーワード: 共感覚, 香り, , 色度, 色票
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2010 年 14 巻 2-2 号 p. 109-113

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  The synaesthetic relation between olfaction and color has been investigated. In order to confirm it, we conducted a fragrance sniff test with 37 fragranced shampoos among 80 Japanese women and analyzed the results by using chromaticity to assign a color such as red, green, yellow and blue in addition to the color palette that Senoo and Motonaga (2008) had developed. The analysis indicated that the highly accepted fragrances tend to have a higher chromaticity value of red and a lower chromaticity value of blue. In addition, it suggested differences in consumer expectations toward fragrance cross-product categories as well as the association between color and attributes.

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© 2010 日本官能評価学会
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