2024 Volume 3 Issue 1 Pages 33-49
More than 60 years have passed since supermarkets appeared in France. In this industry, efforts were made to attract customers by introducing self-service, providing parking lots, expanding store space, and introducing customer cards etc.... And Large-scale hypermarkets have also expanded. These processes were achieved during economic growth. On the other hand, it spread rapidly while forcing small retail stores to close.
Large-scale food retailers have repeatedly absorbed and merged with other companies and expanded overseas. At the same time, they have created new business formats -〈drive〉, smalls supers- in France and competition continue over low prices.
The food retail industry in France is dominated by major companies. However, the growth of e-commerce and hard discounters currently has become a new threat to large-scale food retailers. And the decline in consumer purchasing power due to soaring prices is spurring the growth of hard discounters.
