Journal of Information Processing and Management
Online ISSN : 1347-1597
Print ISSN : 0021-7298
ISSN-L : 0021-7298
Article
Grasping dynamism of tourist behavior and thoughts through big data analysis: Case studies on analyzing trajectories and microblogs of foreign visitors
Kenro AIHARA
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2017 Volume 59 Issue 11 Pages 743-754

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Abstract

This article describes a methodology to grasp dynamism of tourist behavior and thoughts through big data analysis. At first, it shows viewpoints for promotion of tourism, such as inter-region transition and popular places. Then, available datasets including population statistics from cellphone network operation data, behavior logs of location-based services, and SNS like Twitter, are introduced. The article shows an example of the actual survey of FY2015 by Japan Tourism Agency, which reveal behavior of oversea visitors in Japan. In addition, it discusses that the result of analysis of trajectories seems to fit Levy Flight model known as a behavior model of human mobility.

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© 2017 Japan Science and Technology Agency
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