The Journal of Japanese Operations Management and Strategy
Online ISSN : 2424-1563
Print ISSN : 1884-6939
PROPOSING EXTENDED UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT) MODEL FOR BICYCLE SHARED SERVICES
A STUDY OF CHINA
Parul AgnihotriSong ChenLihong ZhangYue Guo
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JOURNAL OPEN ACCESS

2023 Volume 14 Issue 1 Pages 17-31

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Abstract
This study proposes an extended UTAUT (unified theory of acceptance and use of technology) model that incorporates key factors such as trust in the platform, perceived ease of use of application, environmental concern, government support, and technical barrier in order to gain a deeper insight into the adoption intentions of users. This study was carried out in order to gain a deeper insight into the adoption intentions of users. Validation of the research’s conceptual framework relied on feedback from a representative sample of 297 Chinese consumers. It was found that the intention to use had a substantial positive link with performance expectations, trust in the platform, perceived ease of use of the program, perceived support from the government, and environmental concerns. In addition, the study offers suggestions for management and policymakers in the interest of boosting adoption intentions for bicycle sharing.
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© 2023 Japanese Operations Management and Strategy Association
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