1968 Volume 1 Pages 105-117
This paper is an introductory study for the behavioristic approach to value.
I think, as the fundamental method of such an approach, it must be possible to understand the theory of value as follows ;
(a) the theory of the preferential system of action.
(b) the theory of the social system of action.
The former (a) characterizes as the "selectiv-rejective behavior" the human behavior, and examines the value approach connected with the function of purpose and cognition in the human behavior from the standpoint of psycho-biological analysis of the value phenomenon.
The latter (b) characterizes as the "role-taking behavior" the human behavior, and examines the value approach connected with the function of socialization in the human behavior from the standpoint of psycho-sociological analysis of the value phenomenon.
In this paper, I treated as the subject of this paper a case of the latter (b).
And, I verified, in this examination, the reason which is understood as the value is the social, the functional, and the normative from the following problems ;
(1) the problem of selfhood and role-taking behavior
(2) the problem of value-situation and process of "socialization" in the human behavior And, in the last of this paper, I found the following conclusion from this verification. Value theory is the theory of scientific inquiry of the "attitude".