Estimation of the Local Distributor Companies for Value Creation of Farmed Red Sea Bream

Abstract

This study is to evaluate various functions of the local distributor companies concerning the value creation of the farmed red sea bream about the production side to the management of production, and the consumption side to the sales strategy in Ehime Prefecture.

The distributor companies have been produced the commodity with many markets to meet needs on the consumption side and responded. And, they have been setting up the processing place and the transit point at customer’s request. In addition, they have been making up the route of the direct selling to the supermarket etc. They are at an important position for making the relation with the customer and the value creation of the farmed red sea bream by means of theirs various functions.