2011 Volume 67 Issue 5 Pages 67_I_197-67_I_208
The purpose of this study is to evaluate the activities of professional football team to contribute to regional revitalization. First, we executed a survey which is intended for spectators who had visited the match of “FC Gifu”. With a result of survey, we evaluated benefits of non-market value by a professional football team. These results showed the benefits of community service by a professional football team is as much value as those of matches of a professional football team.