Journal of Japan Society of Civil Engineers, Ser. D3 (Infrastructure Planning and Management)
Online ISSN : 2185-6540
ISSN-L : 2185-6540
Infrastructure Planning and Management Vol.31 (Special Issue)
ANALYSIS AND EVALUATION FOR TOURIST ATTRACTIONS IN AYUTTHAYA, THAILAND
Krairerk KLAYSIKAEWHideki FURUYA
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2014 Volume 70 Issue 5 Pages I_323-I_333

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Abstract

The purpose of this study is to identify the tourists' behavior and evaluation characteristics in Ayutthaya, Thailand. A questionnaire survey was conducted on 409 tourists. The content of the questionnaire was two-folded: (1) to identify the behavior and evaluation characteristics of tourists in Ayutthaya, (2) to analyze tourism attractiveness of Ayutthaya. The factor of differences in tourists' behavior and evaluation was found to be determined by their place of residence. Furthermore, through the CS portfolio analysis, the structure of the evaluation difference by place of residence was clarified. In conclusion, for advancing tourism development it is necessary to promote Ayutthaya with the consideration to the target segmentation.

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© 2014 Japan Society of Civil Engineers
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