AN EMPIRICAL STUDY ON DETERMINANTS OF RESIDENTS' VOICES

Abstract

In order to improve regional communities, residents need to give their voices to solve regional problems. Residents' voices, however, might be aimed to promote not only public benefits of their communities but also their own private benefits only. The purpose of this study was to examine psychological determinants of residents' cooperative and defective voices. For the purpose, a questionnaire survey was conducted targeting 328 residents in Matsuyama city. In this survey, on the basis of social psychological theories such as social dilemmas and complaining behavior, associations between the intention of cooperative or defective voice and psychological variables such as personal norm, place attachment, awareness of privilege, and intention of exit were examined. Given the results, the issues related to regional planning through residents' voices were discussed.