2016 Volume 72 Issue 5 Pages I_533-I_546
Inbound tourism takes an important role for Japan in the future, from the viewpoint of activation of the economy by the expansion of the interchange population. In recent years, the number of inbound tourists to Japan has been greatly increasing from not only conventional markets such as Taiwan, Korea, China but also Southeast Asian countries. As the diversification of the tourism behavior advances, the tourism policy that captures the needs enough is necessary. However, there is no study that analyzed compositely and quantitatively based on tourism statistics, concerning they prefer what kind of destinations what kind of tourism activities. This study shows the difference due to personal attributes and time-series change quantitatively, by analyzing in combination of destinations and activities based on individual data of “Consumption Trend Survey for Foreigners Visiting Japan”. The analysis shows the importance of analyzing in combination destinations and activities, in addition, this study shows Foreign Independent Traveler who increases in late years, tend to visit around an urban area, and they tend to do various activities.
