Journal of Japan Society of Civil Engineers, Ser. D3 (Infrastructure Planning and Management)
Online ISSN : 2185-6540
ISSN-L : 2185-6540
Infrastructure Planning and Management Vol.34 (Special Issue)
EFFECT OF MANNERS MESSAGE AT RAILWAY VEHICLE AND STATION ON PASSENGERS' COOPERATIVE BEHAVIOR INTENTION
Mizuki FUJIMURAAyako TANIGUCHI
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2017 Volume 73 Issue 5 Pages I_1033-I_1042

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Abstract

Recently, various kinds of manners posters have been posted in the train and the station. The purpose of this study was to clarify what kind of manners message in the train is effective for a person who have what kind of awareness.
Firstly, we investigated the manners posters that are posted in the train and the train station. Then, we performed a web survey for residents in capital region (N=504).
As a result, what the common to the four target manners behavior is that the message which included the means of “Please” and “Dangerous” was found to be significant statistically. In addition, the message of “Please” and “Dangerous” were effective for the person who have a strong sense of guilt when they against the manners of “keep the backpack well at the peak time”. The message of “Please” was effective for the person who have a strong sense of shame and easy to accept, and the person who obey the rules and manners. But, the message of “Please” and “Call” were found to be negative for the person who have a strong sense of selfish.

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© 2017 Japan Society of Civil Engineers
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