2020 Volume 75 Issue 6 Pages I_191-I_197
The purpose of this study was to investigate the attentional engagement to the traditional Japanese-style street facades by memory driven attentional capture. When walking along the traditional Japanese-style streets, anyone has an experience that their eyes glued to the traditional Japanese-style street facades. Previous studies have suggested that the attentional engagement was facilitated for similar element that visual working memory held. From these previous studies, it was hypothesized that the visual working memory of traditional Japanese-style streets might cause the attentional engagement to traditional Japanese-style street facades and this hypothesis was examined by a visual search task. The results show that the attentional engagement to the Japanese street facade was caused by memory driven attentional capture.
