THE ROLE OF CULTURAL SCHEMA IN DEVELOPING CULTURE-BASED PRODUCT DESIGN

Abstract

Culture is an important aspect to consider when designing a product, both as an inspiration and influence in the cognitive process of design. The cultural backgrounds of users and designers should be taken into account in the context of cognitive processing. Cultural schema refers to culture at the cognitive level, which provides references in the form of knowledge while also shaping perspectives. This study explores the role of cultural schema in culture-based product design by attempting to identify the opportunities and constraints posed by culture. Examples were drawn to explain about cultural schema role in designing products based on cultural artifacts that suggest design context interacted with cultural schema in design process that results in different interpretation of design from the same cultural artifact.