2018 年 2 巻 2 号 p. 2_83-2_90
This study clarified the gender-based impressions of butterfly colors and textures in order to develop products for women. For this purpose, we investigated the impressions concerning “femininity” and “texture” of 10 color stimuli of the papilionidae butterfly. Results of the factor analysis revealed “Graceful,” “Gentle,” and “Frail” as common factors of femininity. “Sexy” and “Lively” were independent factors reported by female and male participants respectively. Furthermore, stimuli were classified into five clusters and analyzed using factor score mapping. In conclusion, the results were as follows: 1) The evaluation structures concerning “femininity” for the butterfly colors differed by gender. 2) The saturations of color mainly affected the evaluations of “glossiness” and impressions concerning “flashy.” 3) The lightness and saturations of color mainly affected the evaluations of “smoothness” and impressions concerning “frail” in the female dataset. These findings could be applied in using “color” and “texture” in designing products for women.