Journal of the Science of Design
Online ISSN : 2424-2217
ISSN-L : 2424-2217
INVESTIGATING THE RELATIONSHIP BETWEEN COLORS OF BUTTERFLY AND TEXTURES
Erina KAKEHASHIKeiichi MURAMATSUKeiko KASAMATSU
著者情報
ジャーナル フリー

2018 年 2 巻 2 号 p. 2_83-2_90

詳細
抄録

This study clarified the gender-based impressions of butterfly colors and textures in order to develop products for women. For this purpose, we investigated the impressions concerning “femininity” and “texture” of 10 color stimuli of the papilionidae butterfly. Results of the factor analysis revealed “Graceful,” “Gentle,” and “Frail” as common factors of femininity. “Sexy” and “Lively” were independent factors reported by female and male participants respectively. Furthermore, stimuli were classified into five clusters and analyzed using factor score mapping. In conclusion, the results were as follows: 1) The evaluation structures concerning “femininity” for the butterfly colors differed by gender. 2) The saturations of color mainly affected the evaluations of “glossiness” and impressions concerning “flashy.” 3) The lightness and saturations of color mainly affected the evaluations of “smoothness” and impressions concerning “frail” in the female dataset. These findings could be applied in using “color” and “texture” in designing products for women.

著者関連情報
© 2018 2017 Japanese Society for the Science of Design
前の記事 次の記事
feedback
Top