A Study of Haier’s HRM Theory, i.e. “Horse Races without Horse Experts”: The Characteristic about the Motivation of Blue-collar Workers

Abstract

In the past 20 years, Haier has made enormous development and become a worldwide brand from a nearly bankrupt company. How did it achieve its success? One of the reasons of why is the human resource management theory, i.e.“Horse races without horse experts”.

This paper focuses on Haier’s HRM theory, i.e.“Horse races without horse experts”. It is noted for open, fairness and impartial competition. According to this study, we find that the Haier’s theory is well-designed and reflects fully the character of fairness and competition; and it generates a virtual circle between fairness and competition by enabling employees to have the sense of accomplishment.