週刊誌記事からみる性的記号の消費に関する研究

―性規範のダブル・スタンダードと記事の中のエロス

抄録

In Japan, in the last 20 years, there have been several booms in consumption of sexual symbols. I have observed the last and biggest one (“The secondary high-school girl boom”) and intend to reveal the mechanisms behind these booms.

On this connection, there have been two explanations. The first one is criticism of commercialism in mass media and the second one is criticism by essentialistic feminism. These two can explain why the booms arose, but cannot explain why they ended. Therefore, I have introduced a new concept of “eroticism for taboo.”

Today, the older generation regards the sexual behavior of adolescent girls as taboo, in contrast with that of adolescent boys. This phenomenon is the so-called “double-standard of sexual norms.”

I surmised that the booms arose from “eroticism for taboo”. But, as the booms arose, the behavior (consumption of sexual symbols regarding adolescent girls) became acceptable. So, I think that the booms ended also by “eroticism for taboo”.

I have confirmed these facts by the content-analysis of weekly magazine articles.