Development of Public Relations Concepts, Theories and the Media Technology

抄録

Increasing number of public and private organizations around the world is utilizing online services to communicate with people in order to construct and maintain positive relationships. While the use of media and communication technologies to manage relationships has a century-old history, its connection to or influence on today's practice has not been discussed adequately. The purpose of this paper is to examine the historical relationship of public relations, mass media and communication technologies to place today's organization-public communication in historical context.