Webコミュニティサイトにおける顧客「経験価値」の創出 : 「dcinside.com」事例を通じた考察(<特集>Web世界における経験経済)

抄録

This paper considers the problem of the "experience value" in a Web community site using the example of 「dcinside.com」. The contents are roughly divided into two. First, the implications of an "experience value" appearance and the meaning of "experience" in consumer behavior theory were arranged, and the theoretical root of "experience value" was explored. Next, it discussed about construction of "experience value" creation and customer relationship, putting a focus on the "experience value" in a Web community site.