2015 年 64 巻 5 号 p. 393-398
In order to prepare for proposals that would lead to activate Japanese cedar market, including product development of wooden products using Yoshino Sugi, we tried to understand images of Yoshino Sugi which people have for. From the SD method survey that targeted female students, it was found that Sugi tended to be evaluated as having a neutral image. But Sugi also has images of being slightly exclusive, smooth, glossy, and thick. It was also revealed that such factors as color, gloss, and hardness of Sugi affected the outcome of the surveys for image and conformity as material to be used for the interior of houses. In addition, Sugi was assessed as suitable as flooring in the master bedroom and living room by the reason that Sugi had soothing colors and warm atmosphere. So, it will be important that we propose how to utilize such relaxing and warm image and texture of Sugi. We can say, for example, that Sugi has enough potentiality to be used as flooring in the master bedroom and living room of houses in general.