Consensus Building by Implicit Try and Error

—Leadership in co-creative communication—

Abstract

We present new leadership style in co-creative communication with considering Try & Error. Try & Error in this paper means "interaction" which adjusts "cognitive deviation" among members and leads to consensus, and it is an implicit try & error as a leadership role which brings innovative result in a team. We adopted experimental workshops by setting team structures and speech protocols to verify hypothesis which was found in our previous studies, that is "Mutual influence between two leaders creates team achievement." A small autonomous group was assumed as the research premise. As a result of the analysis, the hypothesis was verified. A series of interactions occurred among members in the experimental group during co-creative workshops, and we found a new leadership style which caused the interactions effectively. It means that as one of leadership in co-creative communication, the leadership causes mutual influence between two leaders, and then leads members participation and consensus for the team's successful output and raises members' satisfaction level as a result. In the situation, implicit try & error works which esteems and recognizes the others' opinion with integrating the own opinion to create a team's decision making, that promotes consensus and co-creation. It is a leadership influential power that adjusts "cognitive deviation" for making a consensus and bringing a satisfaction of members.