A Study on Branding for Vitalizing Local Communities

The Shimizu-Ryogochi Farm Resort Plan that is the purpose of the collaboration between the private sector and university students

Abstract

The Shimizu-Ryogochi Farm Resort Plan started in 2013. It has become a plan under which an incorporated non-profit organization, and the author’s laboratory cooperate in formulating strategies for branding, sales promotion, product development and green tourism business. The purpose of the collaboration between the private sector and university students, sensibly find issues and make value proposals from the position neutral to the resident organizations and users; the author, from the viewpoint of UX did the branding based on the user survey and proposed it as a brand book.