抄録
Many local industries have realized the importance of "brands" and are optimistic about the future development of local industry branding. However, in the promotion of brands, development is not as fast as expected. Taking the soft-shelled turtle breeding in the Pingtung area as the research object, we learned about the diversified management of the local turtle breeding industry and discussed the development of its brand design.The following analysis is based on the corporate identity system (CIS).The above research on this turtle fish aquaculture industry and its design strategy suggests that there is still space for development in brand development and design at this stage. In the future, the design of the brand will be planned.The brand's visual identity is positioned, and promotional graphic design and strategic planning.
