Typography study of taking into account the brand experience

Abstract

Diversification of user's sense of value is progressing by the enhancement of open source. The use of brand image in logos and symbols has become difficult, and the way of thinking that conveys the brand's claim by the experience is increasing. Furthermore, in recent years, companies that use their own typography, mainly overseas, are increasing. It will be possible to improve brand power and reduce costs. We propose a typographic approach that takes into account the brand experience.