Abstract
This study proposes a new type of newspaper layout, based on an opinion poll of newspapers of university students who were infrequent newspaper readers. An investigation was made among 103 university students ranging in age from 19 to 25. As a result, positive responses (above 50 %) indicating that the newspapers are (1) useful, (2) trustworthy, and (3) accurate, and negative responses (about 50%) indicating that they are (4) not reflective of reader's view, (5) unfair, and (6) not interesting are obtained. The results of a study of the visual impression of newspapers, based on the semantic differential method, identified three factors: (1) clearness, (2) haughtiness, and (3) trustworthiness. We found that the more time a student spends reading the newspaper, the more positive the correlation between that student and (1) clearness and (3) trustworthiness, but the more negative the correlation between that student and (2) haughtiness. Additionally, a need for an (1) increase in photography and illustration, and an (2) increase in the use of color was found.
