Today, our society seems to have recognized the social value of ancestral wisdom. Its applicability to environmental sustainability and community empowerment is often discussed in public through mass media. Many awareness-building programs incorporate the lessons learned from nature and from living that is nurtured by our ancestral wisdom. Learning the essence of designing a living mainly for design students is also being often implanted in such environment to imbue students with the related culture-anchored design elements and strengthen their perception of the same. Such programs cannot be sustained without the full satisfaction of all the stakeholders concerned, e.g., a local beneficiary community, a program organizer/fund provider, and participating students. This paper thus identifies the key elements of tripartite reciprocity as conclusion through an analysis of a corporate social responsibility (CSR) program and a workshop jointly organized by Aalto (Helsinki-based) and Chiba University held in Asuke, Aichi prefecture. They are namely: (1) development capacity/ power reinforced by a community's strong commitment and recognition of their own resources, (2) program organizers' educational goals such as the students' full understanding of an endogenous development concept, nonproblem-solving approach, true meaning of symbiosis with nature, and (3) students' satisfaction with their exposure to new ways of design thinking.
2016 Japanese Society for the Science of Design