Volume 63 (2016) Issue 1 Pages 1_21-1_30
The research mainly carries out post-test study on design of cultural product based on aboriginal legend. According to development of bag decoration product from Atayal legend in the Fusing Township, Taoyuan, Taiwan, the research investigates important guidance from "story" for development in aboriginal culture product to facilitate thinking during design of cultural product. Qualitative and quantitative methods are used to study story-based product with local culture. Discussion is made through "design anthropology" as the descriptive basis for design of cultural product. According to the research, it is found that consumers are quite willing to purchase story-based aboriginal product and believe cultural feature reflects cultural communication and favor to product. The research verifies introduction of "story" into design of cultural product is accepted by the public and touching. Therefore, it on the basis of story development assists in developing aboriginal culture product, and discusses perspectives of consumer buying story-based cultural product and five senses experience conveyed by product which touches human through story-based design.