Bulletin of Japanese Society for the Science of Design
Online ISSN : 2186-5221
Print ISSN : 0910-8173
Comparing Experts' vs. Non-experts' Viewpoints Toward OTC Drug Labels
- A Basic Study for the Communication Design of Drug Information
Ayako KawaseJeong Seo ChoiJi Hyeong LeeMegumi IzumisawaHaruo HibinoShinichi Koyama
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Volume 63 (2016) Issue 2 Pages 2_81-2_88

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The purpose of the present study was to compare experts' vs non-experts' viewpoints on the label information and attitudes toward risks of OTC drugs. An eye-tracking experiment and a questionnaire survey were performed. In the eye-tracking experiment, the viewing durations for 12 items of labeling information were analyzed. The results from the eye-tracking experiment showed that experts viewed "ingredients", "warning", and "purpose" longer than non-experts. In addition, the questionnaire survey indicated that experts evaluated risks of OTC drugs more highly than non-experts. Because the risks of OTC drugs were evaluated highly by experts, labels of OTC drugs with emphasis of risks may assist better communication between experts and non-experts.

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© 2016 Japanese Society for the Science of Design
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