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Bulletin of Japanese Society for the Science of Design
Vol. 63 (2016) No. 2 p. 2_81-2_88



The purpose of the present study was to compare experts' vs non-experts' viewpoints on the label information and attitudes toward risks of OTC drugs. An eye-tracking experiment and a questionnaire survey were performed. In the eye-tracking experiment, the viewing durations for 12 items of labeling information were analyzed. The results from the eye-tracking experiment showed that experts viewed "ingredients", "warning", and "purpose" longer than non-experts. In addition, the questionnaire survey indicated that experts evaluated risks of OTC drugs more highly than non-experts. Because the risks of OTC drugs were evaluated highly by experts, labels of OTC drugs with emphasis of risks may assist better communication between experts and non-experts.

Copyright © 2016 Japanese Society for the Science of Design

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