Abstract
Recently, The domestic paper industry is facing an unprecedented crisis, because paper demand has slumped due to a combination of factors such as advanced in ICT, the hollowing out of domestic industry accelerated by persistent yen appreciation, and an aging society with a low birth rate. In addition, imported paper has taken hold in an increasingly globalized market. Therefore, We have to expand our overseas business and corporate with oversea Oji group to adapt with those severe condition.
Oji Holdings has been expanding overseas business from the 1970 s, We started new slogan “Pursuing Efficiency in Domestic Business” “Expansion to Overseas” in 2001, and then, We are proceeding streamline our domestic production structure and reducing cost to stabilize our earnings base.
On the other hand, We are aggressively cultivate business in overseas in markets with growth potential such as Asian area. GSPP become Oji group in 2010. 4 and We found Oji Paper Asia in 2010. 10 in Malaysia. As a result, Malaysia is one of the most important area for us.
This draft outlines the paperboard trend of Malaysia and Southeast Asia and the experience of paper mill operation.
