エンジニアリング・ブランド研究会の研究成果と今後の活動

抄録

While engineers go out to the markets and try to find needs and develop new technologies, research on technical marketing is still behind.
The Engineering Brands Workshop was established in November 2007. This workshop focuses on discussion and research about fusion of engineering and markets.
This paper reports a part of typical report in the Workshop which tackled for five years, and a future subject.