半導体ベンチャーの製品戦略と課題解決に関する一考察

抄録

This study considers efficient product strategy for fables semiconductor ventures, and proposes the issues and solutions for its execution. The authors compared the Japanese semiconductor ventures about product strategy, and classified by types of strategies that are the single user strategy and multiple users strategy.
When these strategies were analyzed with operating margin, single user type was lower than multiple users type. However, the multiple users type is difficult to be carried out, because it needs network in market companies. In the case studies, one of multiple type venture could not solve some aspects of the problem, but another venture had solved problems by getting cooperator that has the ability to solve problems.