2014 年 33 巻 2 号 p. 173-176
Globalization is defined as the shift toward a more integrated and interdependent world economy. And more specifically, there are two types of globalization, that is to say, the globalization of markets and the globalization of production. These two types of globalization can accelerate the commoditization of various products through the convergence of customer needs, the standardization and modularization of product components, and the escalated competition between multinational companies.
This paper explains how and why the Japanese companies are struggling in the global commoditized market, and discuss what should be expected for the Japanese business persons as well as for the Technology Management education programs.