開発工学
Online ISSN : 2185-2480
Print ISSN : 1343-7623
ISSN-L : 1343-7623
特集
音響要素技術に関する用途開発とビジネス水平展開
─要素技術ゆえの初期参入戦略とPR の重要性─
瀧川 淳
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ジャーナル フリー

2016 年 35 巻 2 号 p. 153-156

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抄録

To make a business on element technology, it is necessary to know its customers’ potential value. However nobody can know what it is at the new entry phase.
This paper suggests the following effective approach to dig needs;
- Capability PR with a creative work
- Publicity PR with related attention keywords
Lots of successful PR lets the company know feasibility, and their element technology raises the business role and will be applied at the other valuable market.

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© 2016 日本開発工学会
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