2016 年 35 巻 2 号 p. 153-156
To make a business on element technology, it is necessary to know its customers’ potential value. However nobody can know what it is at the new entry phase.
This paper suggests the following effective approach to dig needs;
- Capability PR with a creative work
- Publicity PR with related attention keywords
Lots of successful PR lets the company know feasibility, and their element technology raises the business role and will be applied at the other valuable market.