2016 年 35 巻 2 号 p. 159-164
A writer is working on the internet real estate of the brand as “house navigator” from 2011. Just, information, as it is sent, for, the degree of satisfaction of the customer isn’t satisfied. The posture of the company which attends to a customer as a service industry is asked about, and when differentiation with other companies in the same trade isn’t clear, it isn’t chosen. The brand building in a real estate agency trade is difficult.
I’ll verify how I have to make a house navigator reform and report on a brand construction method in a real estate agency trade and creation of the impression value of the customer for an appeal to make them assume what kind of message an appeal makes a customer by this paper.