研究ノート
老舗女将の真心ブランド
─魚屋から居酒屋までの４事業を展開─
2016 年 35 巻 2 号 p. 165-170
詳細
2016 年 35 巻 2 号 p. 165-170
Author’s family business “UOHARU” was founded in 1920 by and continue in the existing for three generations and in 4 years our family business will join centennial businesses of long-established company.
As a proprietress, author run the four different businesses and she believes that if she can understand Japanese management method, she may able to find a way to run Uoharu ideally with the vision of her great-grandfather, protecting business’s reputation of old-established company with her own business believe instead of copying someone else’s business strategy. “The succession of the cordiality,” this must become the guideline of future Uoharu.
