連載：エスノグラフィの技術経営への応用展開　第2回：企業内ジェンダードイノベーション

抄録

This paper reports the potential problems of the work style of female engineers and men in companies and the solutions found through gendered innovations inside companies. Gendered innovations inside companies in this paper are defined as a method to improve management by discovering differences in the work and the working style due to the influence of gender. The practice of gendered innovations inside companies in technology based companies are effective as a part of strategic management of technology.

This paper shows the approach to find implicit problems and solve explicitly by both of combining macro analysis using large scale survey and micro analysis using ethnography.