2018 年 37 巻 2 号 p. 165-170
Chapter 2 of “Engineering Brands” series is “Engineering Supports Business Management.”
This chapter explains the role of engineering in business management, which is a root of the “Engineering Brands” concept. Engineering is critical when communicating benefits of products and services to customers.
Corporations should consider employee development in their long-term management strategy, and engineering shall establish before they invest goods and money. Employees, or people, are the ones who develop engineering and turn it into corporate strength. Engineering is a way for corporations to integrate “people, goods, and money” rationally.
This paper reports how engineering supports business management: it discusses what “engineering” is, what “business management” is, and a relationship between them.