開発工学
Online ISSN : 2185-2480
Print ISSN : 1343-7623
ISSN-L : 1343-7623
研究ノート
連載:エンジニアリング・ブランド概論 第2 回:技術が経営を支える
─エンジニアリング・ブランドのルーツを抑える─
小平 和一朗
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ジャーナル フリー

2018 年 37 巻 2 号 p. 165-170

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Chapter 2 of “Engineering Brands” series is “Engineering Supports Business Management.”

This chapter explains the role of engineering in business management, which is a root of the “Engineering Brands” concept. Engineering is critical when communicating benefits of products and services to customers.

Corporations should consider employee development in their long-term management strategy, and engineering shall establish before they invest goods and money. Employees, or people, are the ones who develop engineering and turn it into corporate strength. Engineering is a way for corporations to integrate “people, goods, and money” rationally.

This paper reports how engineering supports business management: it discusses what “engineering” is, what “business management” is, and a relationship between them.

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