Development engineering
Online ISSN : 2185-2480
Print ISSN : 1343-7623
ISSN-L : 1343-7623
SPECIAL ARTICLES
Civil Engineering Company’s Engineering Brand Strategy
— Analyze Issues of Companies Aiming to Go Public —
Teppei KosakaKazuichiro Kodaira
Author information
JOURNAL FREE ACCESS

2020 Volume 40 Issue 1 Pages 93-100

Details
Abstract

Is it possible for a SME in the mature construction industry to expand its business, increase sales, and go public on the Tokyo Stock Exchange (TSE) as the ultimate goal for SMEs?

The key is in establishing its Engineering Brand. What are the steps the company took to build the Engineering Brand? What were the results? How did they succeed in creating “a system to grow with little prospecting”? This report analyzes the process in depth and examines the Engineering Brand that publicly listed companies should have.

To achieve the goal to be listed, it is crucial to build the Engineering Brand backed by cutting-edge technologies such as industry-leading characteristic techniques and construction methods.

First, companies should have distinctive technologies and engineering in their specific field and invest in human resources for the critical research and development.

Content from these authors
© 2020 The Development Engineering Society of Japan
Previous article Next article
feedback
Top