2020 年 40 巻 1 号 p. 93-100
Is it possible for a SME in the mature construction industry to expand its business, increase sales, and go public on the Tokyo Stock Exchange (TSE) as the ultimate goal for SMEs?
The key is in establishing its Engineering Brand. What are the steps the company took to build the Engineering Brand? What were the results? How did they succeed in creating “a system to grow with little prospecting”? This report analyzes the process in depth and examines the Engineering Brand that publicly listed companies should have.
To achieve the goal to be listed, it is crucial to build the Engineering Brand backed by cutting-edge technologies such as industry-leading characteristic techniques and construction methods.
First, companies should have distinctive technologies and engineering in their specific field and invest in human resources for the critical research and development.