2007 年 2007 巻 20 号 p. 167-178
“The Japanese model” is now in competition with alternative models of corporate management. This paper proceeds from the assumption that social norms about companies shared by the Japanese people have influence on actual corporate management. It investigates how many and what kinds of people desire each model, based on a national random sample survey. The main results are: (1) about half the respondents desire “the modified Japanese model”; (2) according to multi-nominal regressions, pessimistic people tend to desire “the modified Japanese model” and people of anti-equalitarianism tend to desire “the U. S. model” Thus, it is suggested that “the modified Japanese model” will be stable in the near future. But in the long term, it is possible that “the Japanese model” will recover if people become more optimistic because of economic recovery. But, it is possible that “the U. S. model” will strengthen if the values of the Japanese people change.