ランニングの専門志向化からみたスポーツ消費者行動：京都マラソン2012の参加に伴うランナーの消費支出
2014 年 29 巻 2 号 p. 137-144
詳細
2014 年 29 巻 2 号 p. 137-144
The purpose of this research was to clarify runners’ sport consumer behavior using the analysis framework of running specialization. An extensive Internet investigation was conducted for runners in the 2012 Kyoto marathon; valid responses were obtained from 3,521 runners. The findings of this study indicate that runners with a high specialization level had high expenditures in the areas of domestic travel, accommodation, food and drink, facility admission and usage, and sports equipment.
