Current Research on Design and Innovation

Abstract

Due to the Design Thinking movement, the range of design in corporate management has widened from “shape and color” of products to the total business plan. Interactive and user-experience designs have become more important, in addition to conventional product and architecture designs. This has triggered a variety of new discussions in which design activities can be sources of innovations because they increase expectations for human creativity in our connected society. Four research manuscripts that show such new views of design activities are proposed in this special issue. In the marketing studies context, these new views of design should be promoted.