マス・コミュニケーション研究
Online ISSN : 2432-0838
Print ISSN : 1341-1306
ISSN-L : 1341-1306
■論文
外国製作のテレビ番組に対する日本人の態度
萩原 滋
著者情報
ジャーナル フリー

1995 年 47 巻 p. 180-194,235

詳細
抄録

In order to explain why imported television programs rarely get high audience ratings in Japan, a questionnaire survey was conducted to ascertain, among other things, Japanese attitudes toward foreign television programs. The survey results clearly indicated that Japanese are on the whole quite favorably disposed toward foreign program imports. Therefore, it was concluded that the majar reason for the failure of foreign television programs to flourish in Japan is the strong competition offered by domestically-produced programs, not xenophobic attitudes of Japanese viewers. Some of the characteristics distinguishing television and films are also considered in explaining the popularity of foreign films in contrast to relatively low rated foreign television programs. Finally, an optimistic look is taken at the future of foreign television programming in Japan.

著者関連情報
© 1995 日本マス・コミュニケーション学会
前の記事 次の記事
feedback
Top