2013 年 83 巻 p. 5-29
According to my previous survey, people who feel ageing of appearance intending to undergo cosmethic surgery or cosmetic medical care, and women in their 40s to 50s want to look younger. This article aims to show how women's bodies are described in fashion magazines aimed at women in their 40s to 50s through a quantitative analysis of the beauty sections in such magazines. This analysis shows that aging is described as a phenomenon with some causes rather than as a natural process and that freckles and wrinkles - typical signs of aging - are described as something that requires medical treatment. Lying beneath these descriptions is a illusion that aging is a kind of disease and a healthy body is slow to age. This view about women's bodies - that they should use medical approaches to stay young in appearance based on the assumption that a healthy body is slow to age - can be considered a 'modern' way of thinking.