マス・コミュニケーション研究
Online ISSN : 2432-0838
Print ISSN : 1341-1306
ISSN-L : 1341-1306
■論文
郷土料理/郷土食のジェンダー化
婦人雑誌における食関連情報を中心に
村瀬 敬子
著者情報
ジャーナル フリー

2016 年 89 巻 p. 103-120

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 This paper clarifies when and how local foods( i.e., Kyoudo Ryouri or Kyoudo Syoku) became associated with the gender norms of “home cooking,” which hold that women( mothers, wives, and housewives) should take the leading role in this area.   The main magazine that studied it was Shufu no Tomo (from the March 1917 issue to the July 1945 issue). A discourse analysis was carried out on information about foods associated with a particular region. The same analysis was also carried out in Fujin Kurabu, which served as a comparative reference.   Past research has pointed out that local foods were historically and socially constructed. According to these established theories, in the 1940s, the first attention was paid to Kyoudo Syoku as substitute foods. In their high-growth period, it became commonly accepted that local foods were gender-specific.   However, due to the fact that local foods had already been discovered as early as the 1920s and 1930s in women’s magazines, and that they had been positioned as a variation of“ home cooking,” this study indicated that they were already gender-specific at that time. It was also found that readers’ contributions to local foods also played an important role. For these reasons, the study indicated that inclusion of local foods in women’s magazines was a process of “objectification of culture,” participated in by the readers, rather than a process of constructing an identity for those leaving their “local” or “regional” hometowns.

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© 2016 日本マス・コミュニケーション学会
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