2017 Volume 90 Pages 47-63
This paper argues for the need to draw on political and social theory in the field of media and communication studies. Hegemony is the main focus in this paper. This theoretical term was introduced into media and communication studies in Japan through cultural studies in the 1980s. Stuart Hall, who is the theoretical figurehead of cultural studies, applied the concept of hegemony in media and communication studies. His theoretical model, “encoding/decoding,” became one of the “standard” theories in this field. However, since the decline of cultural studies, media and communication studies in Japan has not concerned itself with the theoretical development of this concept. This paper examines how new theories of hegemony and discourse were developed by political theorist Ernest Laclau. As pioneers of the theory of radi
