日本印刷学会誌
Online ISSN : 1882-4935
Print ISSN : 0914-3319
ISSN-L : 0914-3319
論文
手紙文の内容評価と差出人のパーソナリティ評価に及ぼす表示メディアと文書スタイルの効果
柴田 博仁大村 賢悟
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ジャーナル オープンアクセス

2017 年 54 巻 1 号 p. 049-057

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This paper explains how the evaluation of letter contents and the personality of the senders vary according to presentation media and document styles of letters. We conducted a two-way factorial design experiment. The first factor was presentation media: paper and electronic media. The second factor was document styles: mails with a Gothic font, postcards written in a Mincho font, postcards written in a handwriting-like font, and handwritten postcards. It was observed that presentation media strongly affect the evaluation of the personality of the senders. Sending paper letters improves the feeling of familiarity between recipients and senders. Next, the document styles strongly affect evaluation of the contents of letters. Handwritten letters improves the evaluation of letter contents. Finally, the feeling of appreciation is highly evaluated in handwritten letters on paper. Based on the result, we discuss how to select presentation media and document styles depending on situations.

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