2017 Volume 54 Issue 5 Pages 312-318
A printing company has reported a recent trend in which the number of copies per job order is less than in the past, though the variety of jobs has increased considerably. The background for this scenario includes the diversification of consumers, shorter lifecycles of printed material, and the spread of online media. There are two major digital print technologies: electrophotography and inkjet. This paper describes conventional printing technologies and the latest in digital printing, with a focus on inkjet technology. The aim is to promote an understanding of the features of each, along with their strong and weak points. Additionally, we discuss how to attain efficient advances in printing for businesses, how to approach the customer, and how to use various printing technologies for business purposes.